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Website Copy

Spec Website Copy: Target has a reputation for creating energetic, supportive, & innovative copy. The goal of this project was to inject the bold brand voice in to target amenities geared toward an audience ranging from fitness enthusiasts to first-time gym-goers that value long-term lifestyle changes & (almost) instant gratification. Targets immediate goal was to pique interest & drive traffic to brick & mortar locations.

Email Copy

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Email #1) Spec Warm-Lead Email

  • Target has a reputation for creating energetic, supportive, & innovative copy.

  • The goal of this project was to capture attention and convince target audiences to use a free trial at a workout facility while maintaining a supportive and bold brand voice.

  • Targets immediate goal was to pique interest and drive traffic to their website.

Email #2) Opt-In Email

  • Target has a reputation for creating understanding, supportive, & inspirational copy.

  • The goal of this project was to capture attention and convince existing customers to opt in to and buy personal training using a supportive and assertive brand voice.

  • Target’s immediate goal was to pique interest and drive traffic to their website to convert website browsers into buyers.

Email #3) Welcome Email

  • Target has a reputation for creating assertive, supportive, & motivational copy.

  • The goal of this project was to keep the audience engaged & to subtly invite the audience to refer friends and family to the target’s website using a supportive brand voice.

  • Target’s immediate goal was to welcome & keep the interest a new buyer & indirectly drive new traffic their website.

Email #4) Reengagement Email

  • Target has a reputation for upbeat, cheeky, descriptive copy.

  • The goal of this project was to weave customer pain points into informational copy in an effort to drive traffic to the website, without giving away anything for free.