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Website Copy
Spec Website Copy: Target has a reputation for creating energetic, supportive, & innovative copy. The goal of this project was to inject the bold brand voice in to target amenities geared toward an audience ranging from fitness enthusiasts to first-time gym-goers that value long-term lifestyle changes & (almost) instant gratification. Targets immediate goal was to pique interest & drive traffic to brick & mortar locations.
Email Copy
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Email #1) Spec Warm-Lead Email
Target has a reputation for creating energetic, supportive, & innovative copy.
The goal of this project was to capture attention and convince target audiences to use a free trial at a workout facility while maintaining a supportive and bold brand voice.
Targets immediate goal was to pique interest and drive traffic to their website.
Email #2) Opt-In Email
Target has a reputation for creating understanding, supportive, & inspirational copy.
The goal of this project was to capture attention and convince existing customers to opt in to and buy personal training using a supportive and assertive brand voice.
Target’s immediate goal was to pique interest and drive traffic to their website to convert website browsers into buyers.
Email #3) Welcome Email
Target has a reputation for creating assertive, supportive, & motivational copy.
The goal of this project was to keep the audience engaged & to subtly invite the audience to refer friends and family to the target’s website using a supportive brand voice.
Target’s immediate goal was to welcome & keep the interest a new buyer & indirectly drive new traffic their website.
Email #4) Reengagement Email
Target has a reputation for upbeat, cheeky, descriptive copy.
The goal of this project was to weave customer pain points into informational copy in an effort to drive traffic to the website, without giving away anything for free.